”. Semrush is an online visibility management software-as-a-service platform. This feature is compatible with a whole bunch of Semrush tools, such as:. ) And any SERP features that appear. In our toolkit, they’re represented by their unique SERP feature icon and position number. There is a special option - the ability to select keywords without SERP Features ("None"). 4. 95 per month ($1,199 paid annually) Guru: $229. 3. However, those are the only categories where Ubersuggest takes the win. 2. These are all the keywords for which your domain shows up in the Google knowledge panel. This will allow you to see estimated traffic coming from the find. Columns with changed numbers should be separated with commas: FP1,FP2. After you click the icon, a new tab in your browser will open to show you the. Then, select “Domain ranks” >> “People also ask”. Semrush’s Organic Research Overview report will tell you all you need to know about your competitor’s organic search performance. You can use Semrush in many different ways, from conducting website audits and keyword research to writing content with the help of its Content Marketing Toolkit or optimizing paid ads utilizing the. ” (The last column in the keyword list. 95 if billed annually; Guru that costs $229. Semrush offers SEO and marketing tools beyond the basics, accurate data reporting, and many other tools. Then, click the “ SERP features ” drop-down, hover over “ Domain ranks ,” and then click “ Knowledge panel . Semrush’s Organic Research Overview report will tell you all you need to know about your competitor’s organic search performance. First, click “Keyword Magic Tool” from the Semrush toolbar. Embracing these trends, SEMrush decided to take an in-depth look at Google’s ‘People also ask’ (PAA) feature and analyze its ins and outs to help businesses. Learn moreAdditionally, SE Ranking has great B2B features. 2. Semrush is a comprehensive suite that aids SEO research, especially for WordPress sites. And by prettier, I also mean it’s easier to use, which is a big plus in my book. 95 per month or. This will allow you to see estimated traffic. Optimize for ‘People Also Ask’ The search engine results pages (SERPs) go way beyond the first 10 organic results. When you hover over the number, you can see which SERP Features were analyzed for that keyword. It's important to identify those before preparing and writing your piece. Semrush Pros. If the queried domain ranks for a web story: you’ll see a stand. How Semrush Collects Data About Short Video SERP Features When we scan a keyword’s SERP, we identify whether or not short videos are present anywhere on the results page. Here are the SEMRush SERP Features icons currently in use and what they mean: Featured Snippet – A Featured Snippet provides a brief answer to a question. Go to Keyword Magic Tool. Examples include sitelinks, reviews, images, and videos. ” Lists are popular among SERP Features, so it could be a good idea to include a list on your page if you want to improve its SEO. Domain Overview. After position tracking is set up, to find SEMrush SERP features, navigate to your project and click Position Tracking. You can click on icons to receive the Rankings Overview report with a filter by that SERP Feature applied: On Page SEO Checker Click on any icon to open the Positions report with an automatically applied filter. Filter keywords by broad match, exact match, related, language, phrase match questions, and group. In the rest of this guide, we present the main features of the software while showing you an overview of their benefits. Under additional settings, you can choose to display your SERP feature icons and any tags for your keywords. First, click “Keyword Magic Tool” from the Semrush toolbar. These include a. ). Weaknesses of Competing Sites. If the queried domain ranks for a top story feature: you’ll see a stand-alone blue icon listed in the Positions column. SERP Features Through Time: An ExampleKeep track of the newest Semrush features and improvements. Chances are, getting a top 3 position on a SERP like this would bring a much better CTR than a SERP filled with special. That’s a very small price to pay, but unfortunately you only get 100 SERP look-ups, and 200 keywords to track. SERP features show you what kind of SERP features the results page displays for this keyword. Tools like Semrush, Ahrefs, and seoClarity can help you with this analysis, or you can simply spend time on Google. This request creates a position tracking campaign in a project. So you can take advantage of this filter to find the keywords that give SERP advantage. Google figures out what information is true and important by comparing it. Serpstat is also positioned as an all-around platform with features for SEO, PPC, content marketing, and competitor research. How Semrush Collects Data About Related Products. SERP Features: Events Try Organic Research. Related searches, also known as “people also search for,” “people search next,” and “refine this search,” are a series of suggested searches related to the original search query. Scroll to the right and click on the SERP column where you’ll be able to view a snapshot of the results page. In our toolkit, they’re represented by their unique SERP feature icon and position number. Each year, voice search increasingly becomes a more dominant force to reckon with. Competitor research is one of the first features you can use on SEMrush to set up your SEO strategy. Total number of URLs in the SERP; Types of SERP features. Click on the down arrow icon to expose the Keyword details report. Here’s what it looks like in Organic Research: The newly added SERP features that you can now track and analyze on Semrush include: Short Videos. Semrush has the 3 following pricing plans: Pro that costs $119. Also known as “rich results,” these features add more information to an existing organic position. If ads are present at the top of the SERP, you’ll see its gray icon in the SF column in Organic Research. Keep track of the newest Semrush features and improvements. Let’s look at these two examples. Some of the key features of the Semrush Keyword magic tools are as follows: Extensive keyword database: This tool have access to a large public database of more than 50 billion words, covering a variety of industries and niches. (ZH-HANS)Choose an annual subscription plan to earn up to 16% discount on your monthly bill. Discover and track your site’s positions on Google’s SERP. You can explore subtopics related to your. Offers a free full trial, as well as a limited free version, for first-time users. Como a Semrush coleta dados sobre Perguntas frequentes Quando analisamos a SERP de uma palavra-chave, identificamos se uma pergunta frequenta está presente ou não na página de resultados. First, click “Keyword Magic Tool” from the Semrush toolbar. Use descriptive. With the “Changes on SERP” filter, you can see the keywords where the SERP changed with new or lost SERP features. This feature loads as three rich cards on desktop search results, with options to load more. Rank Tracker. volume, and CPC. When we scan a keyword’s SERP, we identify whether or not a Twitter feature is present anywhere on the results page. First, if you haven’t already, create a new project for position tracking. Since we cannot currently collect URLs related to events, we cannot say if a queried domain is featured and cannot save it as a position. Access to 20B keywords in 142 databases for different countries. When we scan a keyword’s SERP, we identify whether or not a web story is present anywhere on the results page. Register and take part in educational webinars conducted by the best. fonts, icons, colors, company logos, and photos. In Keyword Overview, you can do that by scrolling down to the “SERP Analysis” section. The Semrush Sensor measures Google SERP volatility as a score out. The tool analyzes the target page and the top 10 results for each keyword. 4. Webinars. Hình ảnh kết quả trên SERP Features. Then, choose the search engine, device type, location, and business name (optional). cost-per-click, competitive density, and SERP features and results. Webinars. 4. These are all the keywords for which your domain shows up in the Google knowledge panel. Get startedWe’ve continued working on SERP Features ideas for the SEO Ideas tool, and we are excited to enrich it with a new idea on how to get your landing page into Google’s review snippet and obtain rating stars. Open the document, and sort your keywords by “Position. 9. The Organic Positions report allows you to see all of the keywords that a domain has pages ranking for in Google's top 100 results. Here’s what it looks like in Organic Research: The newly added SERP features that you can now track and analyze on Semrush include: Short Videos. Like with other tools, you can find keywords with SERP features potential. Get the template free. When we scan a keyword’s SERP, we identify whether or not an event is present anywhere on the results page. The way the SERP is set up, with the emphasis on the blue links supplemented with SERP features, only a very linear knowledge path is considered. ” Then, you can click on the icon in the Results column to see the actual SERP with no special features taking attention away from the organic links. ”. Search traffic surged by 22% in 2020 compared to 2019 for the 1,000 most visited websites in the world. 试用 Organic Research. When we scan a keyword’s SERP, we identify whether or not an image carousel is present anywhere on the results page. Pro tip: After you come up with content ideas, use Semrush’s Marketing Calendar to plan your publication schedule. Pros. 1 million keywords on mobile, and 160 million keywords on desktop in the U. You can do this with most SEO tools, such as Semrush, Moz or Ahrefs. How to optimize for Local SEO with. How to Identify SERP Features with SEMrush? SEMrush is a powerful SEO tool that can help you identify and analyze SERP features. If a featured snippet is present on the results page but the queried domain doesn’t rank for it, its icon will appear gray in the SERP features column. If a news feature is present on the results page but the queried domain doesn’t rank within it, its icon will appear gray in the SF column. Advanced features like geographical databases, historical data, mobile data, and others need to be bought separately. Se uma pergunta frequente estiver presente na página de resultados, mas o domínio consultado NÃO aparecer com esse recurso, o ícone ficará em CINZA na. If the queried domain ranks for a job posting: you’ll see a stand-alone blue icon listed in the Positions column. new: Top stories. There are currently 11 apps — from YouTube rank tracking, SEO management, ecommerce keyword research, competitor ad research, instant social media banner. The Frequently Asked Question (FAQ) SERP feature lists common questions and their answers related to a specific topic or search query. (ZH-HANS)Choose an annual subscription plan to earn up to 16% discount on your monthly bill. You can learn more about all of the Semrush features on their website. Here is the step by step tutorial to use SEMrush’s organic research tool to find and optimize low-hanging fruits. There is a special option - the ability to select keywords without SERP Features ("None"). Find everything you need to know about SEMrush here. Set up a Project and run a Site Audit for your prospect. Rich snippets: Some links in the SERP will contain additional information, such as ratings or sitelinks. and you'll end up with laser focused results showing your SERP position for a specific location. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. Step 2. 3 billion keywords and 20 million ideas for a single keyword. They are shown as accordions on the search results page. When we scan a keyword’s SERP, we identify whether or not reviews are present anywhere on the results page. For instance, if you search for “Chinese food. The Overview report gives a brief summary of the estimated traffic, keywords, top position changes, SERP features, top pages, top subdomains, main organic competitors and competitive position map - all based on. The Position Changes report shows the traffic changes for your competitor's domain, what keywords and URLs caused them, and whether the domain got into or dropped out of SERP features. Go to the tool, enter your domain, and click “Set up tracking. It’s ridiculously easy to get this kind of info out of Semrush with only a few clicks. Keyword Magic Tool. But the SERP itself will be more useful and informative compared to the old Bing. If the queried domain appears in the PAA block: you’ll see a stand. Organic Search 1) SERP features that enrich an organic position. How Semrush Collects Data about Text Result Images . Step 2: Connect your Google Analytics 4 and Google Search Console accounts with Databox. 95 per month ($4,499 paid annually) SEMRush offers a 7-day free trial of their Pro plan. Semrush Keyword Magic Tool is a powerful resource for keyword research. Getting lots of good shop reviews looks great on search engines and to potential. S. Each keyword within the list will have icons representing the SERP Features present - hover over the icon for more information. Advanced features like geographical databases, historical data, mobile data, and others need to be bought separately. To add keywords, use the Add keywords to an existing tracking campaign request. Ubersuggest is prettier and cheaper than Semrush. Obtain step-by-step instructions for your website optimization. How Semrush Collects Data About Address Packs . Narrow down the word count, competitive density, SERP features, and results in SERP. Elas podem ser definidas como qualquer elemento na página de resultados dos mecanismos de pesquisa que. It provides tools for everything digital marketing. Enter your rival’s domain first, your domain second, and choose the types of keywords you want to analyze (organic, paid, or PLA keywords). ” (The last column in the keyword list. Cross-reference each individual keyword. If featured images are present on the SERP, you’ll see its. ; Keyword Research — Use the Keyword Magic Tool to research organic and paid. Scroll to the right and click on the SERP column where you’ll be able to view a snapshot of the results page. 11. Here’s what’s new: Features; Pricing; Resources. SERP Features – Whether or not the keyword features Rich snippets, Answer box, etc. Then hold down the Shift key as you click the last keyword in the group. Knowledge Graph. The Content Audit tool takes a deep dive into your site’s content and essential data. Price: See the full list of Semrush plans and pricing here. To highlight SERP discrepancies between mobile and desktop, we took the top 50,000 keywords by search volume from the Semrush US database, and compared the search results. Queries that start with question words like “what” or “why” return a paragraph snippet more than 90% of the time. Last year, we undertook a study that focused on uncovering factors that influence voice. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical. 1. Analyze how competitors’ ownership of SERP features is shifting, and if there are opportunities or threats if others in the market are changing their approach to winning the SERP. 14 SEO Tips for Small Businesses. They include rich snippets, but also other elements such as knowledge panels, image packs, and video carousels. It also analyzes search intent for every keyword and offers customizable reporting. 监控您在谷歌搜索引擎结果页面上的表现，使用 Semrush 发现提高您在线影响力的新机会 跟踪您的排名 Position Tracking 跟踪谷歌上的任何关键词、域名和. No. The Optimization Ideas report in On Page SEO Checker lists all of the landing pages in your campaign with the ideas Semrush is suggesting. Google Search Console. Today, we’re rolling out an update that changes how we collect and present data on SERP features. Main features: Get page info, traffic analytics, backlink data, and more Use audit information to assess a site’s health at-a-glanceAlways check the actual SERP results to see what pages rank for the keyword. Since we cannot currently collect URLs related to popular products, we cannot say if a queried domain is featured and cannot save it as a. Image. Ubersuggest is prettier and cheaper than Semrush. Set Up Google Analytics and Google Search Console. Click the icon to view the analyzed SERP for yourself. This kit includes a complete set of tools and Semrush features that are especially useful for. vib: Featured video. The Most Frequently Displayed SERP Features. Also known as “rich results,” these features add more information to an existing organic position. Check out. The keyword manager allows you to create custom keywords lists, in order to monitor, and organize them. Key Features for SE Ranking: Track SERP features, map search results, and ads. Se houver um bloco de aplicativos na página de resultados, mas o domínio que você inseriu não aparecer nele: seu ícone aparecerá em cinza na coluna de Recursos de SERP (RS). Enter a topic your website covers, select your location, and hit “Search. Bing’s new AI SERP features (that we mention above) improve the search experience by providing concise summaries to answer your queries or adding further context. Semrush has the 3 following pricing plans: Pro that costs $119. Configuring your Organic Traffic Insights campaign is easy and should take no more than five minutes to set up. Investigate Changing SERPs in Your Niche. Since we cannot currently collect URLs related to the see results about feature, we cannot say if a queried. Check out. You can use Semrush in many different ways, from conducting website audits and keyword research to writing content with the help of its Content Marketing Toolkit or optimizing paid ads utilizing the. How Semrush Collects Data about Review SERP Features. SERP features-this tells you how crowded the SERPS are; Position-where you rank; Position difference-did your rank improve or decline;. Examples include sitelinks, reviews, images, and videos. Feel free to skip this step and start working with the Positions report right away. If the queried domain ranks for this feature: you’ll see a stand-alone blue icon listed in the Positions column. Monitor up to 20 competitors. When we scan a keyword’s SERP, we identify whether or not a featured image is present anywhere on the results page. The first one is a hotel pack that appears from just a search for “hotels” when the. It supports more search engines and offers more flexible. And get a better. The applications list is a type of application SERP feature. Here’s a no-nonsense checklist that gets right down to business. How Semrush Collects Data About Ads Bottom. SERP is an acronym for Search Engine Results Page. The two types of Paid SERP features are i) Google Text Ads and ii) Google Shopping Ads. How Semrush Collects Data About Application Lists. In the. Step 1: Campaign Settings. As you can see, Semrush has got you covered in each and every area of digital marketing and SEO. Related: 15 Tips for Setting Realistic Website Traffic Goals. Let’s find the keywords that your competitor ranks for, and you don’t. Register and take part in educational webinars conducted by the best digital marketing experts. With this checklist, we’ll walk you through a step-by-step process to building the ultimate keyword list for your SEO, PPC, and content marketing campaigns. You. Click “View SERP” to see the SERP snapshot. So, now that you have basic familiarity with the SEMRush dashboard, let's move on to the next step to explore 10 great features of SEMRush. When you hover over the number, you can see which SERP. From your Semrush dashboard, navigate to Content Marketing > Topic Research. Choose any website template from our library and connect the Semrush Magic Tool from the marketing integration tab. Data you see in the table are monthly metrics based on the date (month) and database (region) selected at the top of the interface. Here's how you can use SEMrush to. When we scan a keyword’s SERP, we identify whether or not Google Ads are present at the bottom of the results page (below the organic results). Na SERP, o algoritmo do Google busca trazer os resultados mais relevantes para a pesquisa do usuário. The total number of SERP features we can track in Organic Research has increased from 24 to 38. 11. Rich Snippets vs. Also known as “rich results,” these features add more information to an existing organic position. However, you can change the area to track with the dropdown menu. of URLs showing on Google for any particular keyword. Investigate Changing SERPs in Your Niche. ”. And SEOs need to tweak their techniques and strategies to take advantage of as many SERP features as. GrowthBar: best alternative for bloggers. 00 shown here means “Backcountry Skis” is extremely competitive. On the next screen, enter your domain name and give the project a name. Let Bing help you get started on your drafts. Enter your topic or keyword (s) into the search bar: In a few seconds, Semrush will return with a list of potential. Access B2B services such as white labeling, API access, and collaborative projects. It’s time to dive in and start optimizing. Here are the 10 best ways to optimize content for SEO: 1. SERP Features Codes. Open the document, and sort your keywords by “Position. After the successful authorization, you can dive deeper into your keyword research. ) Then, copy the keywords you rank for on the second search engine results page (SERP)—the ranking position will be between 11 and 20. SERP Features can be an important factor when it comes to how Google views your site. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template. SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. Get essential insights about your niche with in-depth competitor SEO tracking! Start Now. SEMrush is an all-in-one analytics platform that can help with every single facet of digital marketing. A SERP Features test drive – Traversing the reporting in Semrush: I think the best way to show you the new SERP features reporting is to walk you through some. For each keyword, you are going to download the SERP results, including the top 10 and the first results page. Keyword analysis—search volume, keyword density, click potential, SERP features, competition, and search intent. If a web story is present on the results page, but the domain you entered doesn’t appear for a web story: its icon will appear gray in the SERP Features column. When we scan a keyword’s SERP, we identify whether or not a Twitter carousel is present anywhere on the results page. If the queried domain ranks for a job posting: you’ll see a stand-alone blue icon listed in the Positions column. Click the ‘ View details ‘ button under the top organic keywords section to see all the ranking keywords of a website. Being user-friendly, it requires no coding or. Largest keyword database. SERP features show you what kind of SERP features the results page displays for this keyword. Looking Into SERP Volatility with Semrush Sensor Google’s SERPs are volatile. Feel free to skip this step and start working with the Positions report right away. Enter up to five keywords to see where you rank locally and feel confident your SEO. If you are tracking mobile results, it can indicate whether the landing page is rendered on AMP with an AMP icon. From your Semrush dashboard, navigate to Content Marketing > Topic Research. A backlink database with over 40T backlinks. Enter a topic your website covers, select your location, and hit “Search. With the “Changes on SERP” filter, you can see the keywords where the SERP changed with new or lost SERP. Collect ideas on strategy, content, backlinks and more. 3 billion keywords and a streamlined interface for organizing research on the go. For every keyword a domain ranks for, you can see the corresponding landing page and a handful of metrics about the nature of that keyword. With this checklist, we’ll walk you through a step-by-step process to building the ultimate keyword list for your SEO, PPC, and content marketing campaigns. Veja como conquistar SERP Features do Google com os recursos da Semrush e ter ainda melhores resultados de exposição dos seus conteúdos para seus. Here, you can find keyword inspiration. Position – Search engine rank of the keyword. With the Semrush extension, you'll have the actionable insights needed to boost your website's performance and attract valuable organic traffic. The more volatile the SERPs, the more rankings are changing. The Semrush modules allow you to retrieve the overview reports, domain reports, keyword reports, URL reports, backlinks, and projects API in your Semrush account. How Semrush Collects Data About News SERP Features When we scan a keyword’s SERP, we identify whether or not a news block is present anywhere on the results page. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. You use it to help improve your visibility and ranking in the search engine. By clicking the search icon, you can also see the snapshot of the actual search results to get a better overview of what the SERP for your keyword looks like. If a related product is present on the SERP, you’ll see its gray icon in the SF column. Aug 27, 2020 9 min read. 6 min read. Vice President of Search, SearchLab, Semrush Academy Professor, author of Semrush for Agencies course. If videos are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column. Plus, it analyzes the top 10 Google performers for your keywords, giving you insights into SERP features and semantic content ideas. Offers a free full trial, as well as a limited free version, for first-time users. Here is a video that showcases Semrush’s Organic research report. How Semrush Collects Data About Related Searches. 2. The hotels pack SERP feature shows answers related to booking accommodation. Type in your brand name and click on the “ Search ” button. Click Copy and then paste the selected keywords wherever you want. How Semrush Collects Data about Text Result Images When we scan a keyword’s SERP, we identify whether or not text result images are present anywhere on the results page. If the queried domain ranks for this feature: you’ll see a stand-alone blue icon listed in the Positions column. Inclui ainda um índice de. There are 2 places to get information about SERP Features via Semrush API: Analytics API. 2. Over time, Google added additional features to its SERPs to help users satisfy their intentions. As our recent study demonstrates, the prominence of PAA boxes has increased radically since they were first tested in April 2015 (based on Semrush Sensor data, the average percentage of SERPs with PAA has. Focus on pages with the highest traffic potential. Once you log into your Semrush account, you can start your keyword. Identify target keywords and group them into topics or clusters. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Semrush has multiple toolkits for PPC, SEO, SMM, content marketing, best keyword research, competitive research, and campaign management. Alexis Frankel. You cannot select both "None" and SERP Features. Columns let you decide if you want SERP features, CPC or volume displayed within the table. This idea informs you of which page you should implement structured data on to earn review stars, and thus increase your click. 8 billion keywords while Semrush has more than 21 billion keywords, meaning both will let you access nearly the same number of keywords. With the Pages report in Organic Research, you can take a look at every URL from a domain that is currently ranking in the top 100 of results of the database you’re analyzing. If text result images are present on the results page but the queried domain doesn’t have one beside its result, its icon will appear gray in the SF column. Weaknesses of Competing Sites. (JA) How Semrush Collects Data About Featured Videos. Ranktracker is your best choice for both keyword research and monitoring positions in the SERP. Local SEO – Provides you with a platform that is able to offer keywords that help boost your local SEO, as well as offers insights to your competitors in that area. Landing Pages — You can’t overlook the on-page optimization of your landing pages if you want higher search engine rankings. Semrush is one of the most powerful search engine marketing tools on the market in 2023. (In fact, only about one-third of all Google searches now result in a click on an organic result. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical. Keyword research, backlink audit, rank tracking, competitor analysis. Semrush has created a suite of tools to help you find the right keywords for any topic and optimize your content, giving you the best odds of ranking in the search results. Just ask these 139 experts why they love Semrush. Step 3: Watch your dashboard populate in seconds. FPn, where n is the number of a SERP feature from this list. SERP Features and AMP. Its free Content Outline tool is a standout feature that helps you organize and optimize your keywords and ideas. Also known as “rich results,” these features add more information to an existing organic position. Related searches, also known as “people also search for,” “people search next,” and “refine this search,” are a series of suggested searches related to the original search query. In the search marketing industry, paid search refers to text ads placed through a service like Google Ads, while organic search refers to the non-paid results that appear on a search engine result page. Semrush analyzes over 24 billion global keywords in our global databases, making it the perfect place to start your keyword research. The Semrush App Center is a marketplace that features select apps to cover a wide range of marketing needs. Formerly known as Google Webmaster Tools, Google Search Console (GSC) is a free SEO tool that provides an in-depth look at your site’s SEO performance. SERP ảnh nổi bật chỉ dành cho các tìm kiếm trên thiết bị di động. If a news feature is present on the results page but the queried domain doesn’t rank within it, its icon will appear gray in the SF column. 95 if billed annually; Guru that costs $229. Semrush has created a suite of tools to help you find the right keywords for any topic and optimize your content, giving you the best odds of ranking in the search results. Popular Products show at the highest frequency in. Remember, GSC does not. SERP Features — Semrush also tracks the SERP features triggered by your keywords in the position tracker. The Keyword Magic Tool will display which SERP features the article acquired by clicking on the icon. When clicking on the question, it expands and the answer is revealed. SERP features offer the opportunity to feature your product and brand multiple times on the same SERP. The applications SERP feature shows mobile apps relevant to your search. Google Text Ads. 20% of the global online population is already using voice search, and 58% of voice users employ it to run a local business search. Results that show up in this feature might be based on a searcher’s location or a location-specific hotel query.